School District Marketing Blog

Developing a marketing strategy is an important step in meeting your goals, but it’s equally as important to review what is and isn’t working in your current strategy. I’ve listed 6 things for you to review to see where you’re excelling and where you can make some improvements. 

1. Write down the top 3 things that require the most of your time. Use as inspiration to delegate and refine.

We can’t do everything! Identifying the things that consume a lot of your time can be a great way to understand what you might be able to hand off to an intern, team member, or specialist. Freeing up this time in your day will allow you to focus your energy on things that will get you one step closer to hitting your marketing goals.

2. List 3 areas of promotion you want to tackle in 2023.

It always feels like there’s so much to do all the time! However, zeroing in on your priorities is critical to achieving your goals.

Some priorities could be:

• Recruitment
• Enrollment
• PreK
• Image and P...

When you have a one-person or small team, take the time to find helpers. Marketing committees and interns can be a game changer.

1. List three steps it would take to form a marketing committee. 

A marketing committee is a great way to expand your promotion efforts. Make it something that staff could add to their professional resume and get recognized.

The tasks your committee could take on include:

• Brainstorming promotions or campaigns
• Identify community events to attend 
• Present to chambers of commerce about your ISD
• Post on social media for your campuses
• Gather stories from your campuses
• Contribute to or write newsletters

• Volunteer at convocations

• Develop employee morale efforts
• Support you in taking photos, videos, and writing copy

Some ways to recognize your committee could be:

• Provide t-shirts with the committee name
• Recognize them on social media
• Ask your superintendent to be a part of your kick-off and a year-end recognition breakfast or lunch.  

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It can often feel like you have a million things on your plate, but it really is all about just taking it one step at a time. I’ve compiled a list of 7 action items for you to choose from to make progress today! Schedule one of these tasks for each day or once per week. 

1. Audit 3 pages of your website - note improvements, old information, ways to improve.

You can start by making a list of all the pages you want to tackle and assign it as a weekly task to check 3 off of your list. 

2. Brainstorm marketing goals for 2023.

People focus on January as a time to make goals for the year, but it’s important to review and set new goals quarterly or even monthly. It’s critical to review what is and isn’t working. 

3. Register for professional development that will support your needs like the School District Marketing Academy!

There is always something new to learn or improve. Making time to get advice from industry experts is an important part of a marketing strategy. 

4. Se...