SUPPORTIVE, PROFESSIONAL DEVELOPMENT
You want to achieve results for your district, but not sure how to get there, what to use, and when to use it.
You know you need to promote your district and schools, but your background is in another area like communications.
You know the value of planning and strategy, but unclear as to how it’s done for marketing.
This preview of the School District Marketing Academy will give you immediate tools and knowledge:
1. Know exactly what you’re marketing and why
2. Begin with a strong foundation
3. Use the Smart Marketing formula, saving time and resources
4. Build a library, repurpose, and maximize
5. Plan and organize your marketing
6. Measure success
Plus, a special bonus preview on powerful customer service strategies.
"Marketing can energize your communications and PR. One topic can weave into multiple tactics. Your district's resources and needs will drive how you use the power of marketing. It doesn't have to cost a fortune! Use the right process and it will save you time and fuel your district's brand and image."
Lisa Losasso Jackson
Creator, School District Marketing Academy
"Now more than ever, schools have to intentionally create a customer experience that builds trust with stakeholders, provides value to families and taxpayers and creates pride for students and staff. This is the foundation of a strong and effective communication plan. "
